You don't ask your customers to think about Stripe when they pay you, and you shouldn't have to build your own social publishing pipes for them to post either. PostGate is infrastructure you integrate once and stop thinking about: one API across every connected platform, a multi-tenant model built for your customers rather than yours alone, and the delivery evidence, retries, and webhooks that make it safe to depend on. Your users never see PostGate — they see your product working.
Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Bluesky, Mastodon, Telegram, Pinterest, Google Business Profile, and X publish through the same POST /api/posts envelope, with provider-specific fields under post.options.<platform>. Your product maintains one integration, not twelve — and inherits new platforms without a rewrite.
A profile group is a durable publishing boundary for one of your customers or brands. Group-bound API keys cannot read or mutate another tenant's data — the isolation is enforced by PostGate, not by application code remembering to filter correctly.
Every post's targets array carries per-destination status, attempt count, error detail, and the platform's own post ID and permalink once published — not just an HTTP 200 for the request. See the full case for why this matters on delivery evidence.
PostGate retries provider delivery internally on transient failures. A stable Idempotency-Key on the create call makes your own client retries safe too, for 72 hours, with no risk of double-posting.
Subscribe to post.published, post.partial, post.failed, and profile lifecycle events like profile.reauth_required. Each payload is signed with HMAC-SHA256 and carries a stable event ID so your consumer can deduplicate. See webhooks.
Delivery logs expose a sanitized attempt timeline without leaking provider tokens, and every response carries an X-Request-Id you can hand to support. When something fails, you're debugging with evidence, not guessing.
For the API contract this infrastructure exposes — OpenAPI document, generated SDKs, sandbox keys, idempotency, and structured errors.
For the scheduling primitives specifically, if you're building your own UI or an unattended pipeline on top.
Every PostGate plan — Free, Solo, Launch, and Build — includes the full multi-tenant model, delivery evidence, and webhooks. White-label branding and bring-your-own provider apps are available on higher plans; see white-label & BYOK.