PostGate is the API layer for social publishing: connect Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Bluesky, Mastodon, Telegram, Pinterest, Google Business Profile, and X once, then send content through a single POST /api/posts call. Every target — each platform destination on a post — carries its own status, attempt count, error detail, and permalink, so your product knows what actually happened instead of assuming a 202 Accepted means published.
Each platform has its own OAuth flow, media rules, and publishing endpoint. PostGate connects accounts through profiles and normalizes publishing behind one resource model, so adding a new platform to your product doesn't mean writing a new provider integration.
A create-post response is acceptance, not proof. The targets array is the operational truth for every destination: status, attempt count, next retry, error, and platform ID. Subscribe to signed webhooks for terminal state instead of polling.
Scoped API keys, profile groups for tenant isolation, and white-label environments mean PostGate works the same whether you're publishing for one brand or building a product on top of it for thousands.
Customers authorize a platform once through OAuth. Each connected account becomes a profile ID you target deterministically — no inferred account matching.
POST /api/posts takes a body, a list of profile IDs, and optional media and platform-specific options under post.options.<platform>.
Poll GET /api/posts/{id} for target-level status, or subscribe to post.published, post.partial, and post.failed webhooks.
How one request shape delivers to many platform targets independently, with per-target status instead of an all-or-nothing result.
Why PostGate models publishing as a lifecycle — draft, scheduled, and per-target delivery — instead of a single fire-and-forget post.
Free, Solo, Launch, and Build plans all include the full API — connecting profiles, publishing, media, schedules, and webhooks. The difference is connected profiles, posting volume, and entitlements like white-label and BYOK.