| What it actually is | A social publishing API and SDKs. There is no end-user dashboard to speak of — you (or your users, through your product) call the API or use the MCP server. | A hosted, self-serve dashboard: content categories, an AI caption/post generator, a visual content calendar, RSS auto-posting, and a unified inbox for comments and messages. |
| Starting price & free tier | Free sandbox plan (1 profile, no card required). Paid plans start at $4.00/mo. See /pricing. | No permanently free plan; a 14-day free trial (no card required) and a 30-day money-back guarantee. Paid plans start at $29/mo billed annually ($34/mo month-to-month) for the Bootstrap tier — 5 social profiles, 1 workspace, 1 user. |
| Mid-tier & agency pricing | Flat per-plan pricing that scales by connected profiles and posts, not by seat. See /pricing for exact tiers. | Accelerate ($49/mo annually, 10 profiles) and Pro ($99/mo annually, 25 profiles, 5 workspaces, 3 users) sit between Bootstrap and the agency tier. Agency plans (Pro50/Pro100/Pro150) run roughly $149–$449/mo depending on profile count and billing cycle. |
| Developer API access | A documented REST API on every plan, an OpenAPI 3.1 contract, generated SDKs, and a hosted MCP server — API access is the product. See /docs. | No public API as of this writing, per SocialBee's own help documentation. Automation runs through Zapier or Make instead of a native, versioned API. |
| White-label & multi-tenant embedding | Branded embedded connection environments with a verified custom domain, plus bring-your-own Meta/TikTok/LinkedIn provider apps per organization. See /docs/environments. | Workspaces separate clients within one account (up to 5 on Pro), but there's no developer-facing white-label or custom-domain embedding — SocialBee is meant to be used directly, under its own brand. |
| AI content tools | None built in — PostGate is the publishing layer an AI agent or your own app calls, via the API, SDKs, or the draft-first MCP server. See /docs/sdks-mcp. | Built-in AI caption and post generation, content categories for recycling evergreen posts, and a Canva integration — all included on every paid tier. |