Ayrshare is a mature, comprehensive developer API with a real engagement surface — comments, DMs, and mentions handled through the API, not just posting. Publer is a genuinely budget-friendly, UI-first scheduler for individuals and small teams that happens to also expose a gated API with a useful bulk-posting feature — an unusual middle ground between "tool for humans" and "platform for developers." Neither is us — this is a factual, sourced comparison of the two of them, so you can judge which actually fits your team.
Every figure below is sourced from ayrshare.com and publer.io/publer.com as of this writing and may change — verify current details on their sites before deciding.
| Dimension | Ayrshare | Publer |
|---|---|---|
| Pricing & free tier | No permanently free plan — a 28-day free trial. Paid plans list from $149/mo (Premium, 1 social profile) up to $599/mo (Business, 30 profiles), with custom Enterprise pricing above that. | A real free tier: 1 user, 3 connected accounts (excluding X), 10 scheduled posts per account, and 24-hour post history. Paid tiers price per social account rather than flat — roughly $4–5/account on Professional and $8–10/account on Business with annual billing (exact figures vary by account count; check Publer's own calculator). |
| Platform coverage | Publishes to 14+ platforms: Facebook, X, Bluesky, Instagram, LinkedIn, Reddit, Telegram, TikTok, Google Business Profile, Threads, Pinterest, Snapchat, YouTube, and WhatsApp (beta). | Covers the mainstream set — Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Mastodon, Telegram, Bluesky, and Threads — geared toward individual creators and small teams rather than long-tail platform coverage. |
| Developer API access & bulk posting | The product is a developer API first — self-serve on every paid plan, with full publishing, scheduling, and history endpoints from the Premium tier up. | Publer does have a public REST API, but it's gated to Business/Enterprise plans in good standing — not self-serve on lower tiers. It does support native bulk post creation through a `bulk` array in a single request, a genuine strength for high-volume scheduling. |
| Engagement & webhooks | Real-time webhooks for posts, comments, mentions, and DMs, with a dashboard to replay events and audit requests — a genuine social-inbox surface, not just publishing. | The dashboard has an "API & Webhooks" tab, but public docs don't detail a signing scheme or event contract the way Ayrshare's do — no documented idempotency-key/safe-retry contract either. Comments and DM handling live in the UI, not as documented API objects. |
| White-label & multi-tenant | A branded OAuth linking page with your logo and domain starting on the Launch plan ($299/mo); full custom CSS, favicon, and footer are gated behind the separate Max Pack add-on. | Built around workspaces for teams and clients inside one account, plus a browser extension (Chrome, Firefox, Safari, Edge) for scheduling directly from the page you're browsing — a UI-first workflow, not a white-label API surface. |
| SDKs & AI-agent tooling | Official SDKs for Node, Python, Go, and a CLI, plus a native MCP server exposing roughly 27 tools covering publishing, analytics, history, comments, DMs, and profiles. | No generated multi-language SDKs and no published MCP server — integration means calling the gated REST API directly once you're on a qualifying plan. |
You're building a product on top of social publishing — you need a self-serve API from day one, a real social-inbox surface (comments, DMs, mentions as first-class objects with webhooks and an audit trail), and broad platform coverage (14+, including Snapchat, Reddit, and WhatsApp beta). You're comfortable with a higher base price ($149+/mo) in exchange for four official SDK languages and a mature MCP server.
You're an individual, agency, or small team that mainly needs a good scheduling UI — queues, browser extension, workspaces for clients — and cost matters more than API depth. A free tier and per-account pricing keep the entry cost low. If you eventually need programmatic access, Publer's bulk-post API is genuinely useful, but budget for the Business/Enterprise gate and don't expect signed webhooks or generated SDKs.
If neither Ayrshare's pricier engagement-first model nor Publer's UI-first, per-account pricing quite matches what you need, PostGate takes a third approach: a free sandbox plan with no card required, paid plans starting at $4.00/mo, white-label environments with a verified custom domain and bring-your-own Meta/TikTok/LinkedIn app credentials per organization, signed webhooks (HMAC-SHA256, covering post.published, post.partial, and post.failed, with a test-delivery endpoint), and SDKs generated in six languages.
Read the detailed, sourced breakdowns: PostGate vs Ayrshare and PostGate vs Publer.
Bring your own Meta, TikTok, and LinkedIn app credentials per organization — quotas and approval status stay isolated to your app instead of a shared one. Read the environments guide.
HMAC-SHA256 signed delivery events for post.published, post.partial, and post.failed, with a test-delivery endpoint to verify your handler before going live. See plan limits.
The hosted MCP server's create_post tool saves a draft unless the call explicitly sets confirm: true. Read the SDKs & MCP guide.
Start on the free sandbox plan — no card required, live in minutes.
